The Mask Project powered by INNOU Thinktank

Can you make masks?

The problem

The need of protection has grown immense these days. Due to an ongoing pandemic and overall increasing air pollution facemasks have become to daily necessities for mankind. Therefore, the sell of medical masks has been fraudulently abused and faked for creating profit of destitute people.

Additionally, no effort has gone into making the design of these mask appealing in any way. This makes walking the streets a rather uncomfortable experience, for you wearing it and those around you.

High quality fibres, handmade in Austria. Reusable, organic and fair!

Our answer

We want to provide families, workers and especially children with the safeguard they need and deserve. Not with synthetic materials which cause skin irritation nor with overprized unproven valve technologies. Just good craftmanship, materials and heart.

How do we (not) stack up?

The following comparison is based on daily use for a period of 3 months.

Single use masks

  • Would need +90 masks
  • Irritates skin
  • High total costs
  • Unsustainable materials
  • Dependance on international providers
  • Unattractive design

Our masks

  • Would just need 2 masks (How to use it)
  • Skin friendly
  • Lower total costs
  • Environmentally friendly
  • Locally handmade
  • Attractive for kids

Local production

We need to provide for the community, now more than ever. Many of Vienna’s and Austrian individual entrepreneurs and small business have decided to respond to the compels of the community and to reorient their production to produce quality protective face masks.


We use primarily cotton for its many advantages:

  • It's 100% biological
  • Ability to control moisture
  • Comfortable to wear
  • Hypoallergenic
  • Very durable

Inclined belt

  • 100% Cotton

Elastic band

  • 72% Polyester
  • 28% Elastodien

Inner Textile

  • 100% Cotton

Outer Textile

  • 100% Cotton
  • Or Jersey (95% Cotton, 5% Elasthan)

Herbal Blend Addition

To add a nice fragrance and boost the filtering performance of the mask we have created a set of herbal blend additions. The pouches can be placed inside the masks in a small pocket on the inside.

Pro tip: You could also use your own favourite tea bags for a more personal breathing experience!


Green tea


We have a lot of attractive designs for children!


A rich variety of patterns and designs are cut and sewed together carefully. From funky to gothic, child-friendly bright playful colours we offer beautiful creation crafted by local craftsman and women.


  • Infants 24-36 M
  • Kids 3-5 Y
  • Kids 6-10 Y
  • Teenagers 11-20 Y
  • Adults S/M/L

When to use

Each country has different rules on where and when to use the masks. According to World Health Organization, masks should be used in the following situations:

  • When you take care of a person (suspected to be) infected with the COVID-19 virus
  • When you approach elders or other vulnerable people
  • When you go out with your kids (supermarkets, parks and other public spaces)

How to use
The following instructions are from the World Health Organization

Clean hands with alcohol-based hand rub or soap and water before putting on the mask, otherwise it will not be effective.

Avoid touching the mask while using it. If you do, wash or disinfect your hands again.

Cover mouth and nose with mask and make sure you leave no gaps.

After use wash it in 80°C and re-use it again.

Important side note!

In case of daily use, it's important to have one mask for use and another one ready washed for the next day. For this reason, we created discount prices on orders of two or three masks at once!

Protect lives

Support households

Empower local business

Coming to you soon!

Let me know when!
If looking forward makes you scared
and looking back makes you sad
then look next to you
I'll be there